Cvs Case Essay - 587 Words

1. What other benefits does CVS provide to Extra care customers? Provide examples of both utilitarian and hedonic value. †¢ Additional special offers print on your store receipt frequently throughout the year. †¢ Receive special savings exclusively at CVS/pharmacy when you sign up for email offers. †¢ Turn everyday purchases into college savings with Upromise . †¢ The more you use your Extra Care card, the more rewards you will receive. Upromise is a shop online or in store with an earning of 3% towards college saving when you purchase an item in CVS. †¢ Create a college savings service that harnesses the purchasing power of parents, extended family, family, and students to make it easier to pay for college.†¦show more content†¦3. What are the advantages and disadvantages of not requiring personal information form customers for participating in the ExtraCare program? Due to people’s fears of identity theft and being inundated with junk mail and telemarketers when divulging personal information, I feel that by not requiring personal information to participate in the ExtraCare program CVS has most likely attained a much larger number of participants than they would have if they required personal information to participate. A major disadvantage of this strategy is that by not obtaining personal information about their customers they are forfeiting their ability to send coupons and ad information about special discounts that may be of interest to their existing customers that could potentially encourage them to purchase items. They are also giving up the ability to track customer purchases to create a costumer profiles that would allow advertising targeted specifically for particular customer needs and interests. 4. What ethical issues would CVS need to consider before changing their ExtraCare policy to require and address and phone number? CVS would need to consider the ethics involved with attaining the ability to compile potentially sensitive medical information about theirShow MoreRelatedCvs Case Study1096 Words   |  5 Pagesannounced that CVS Pharmacy, Inc. was fined $77 million (including $75 million civil penalty and the forfeit of $2.5 million profit) for its unlawful sales of pseudoephedrine, a regulated drug, to criminals between September 2007 and November 2008. During that period, the company failed to comply with laws that limit the quantity of the drug sold to individual customers. The sales, according to the Attorney’s Office, directly caused an increase the production of methamphetamine in California. CVS PharmacyRead MoreEssay on Cvs Case Study5064 Words   |  21 PagesCVS: The Web Strategy History, Development, and Growth Established in 1963, Consumer Value Store (CVS) was founded by brothers Stanley and Sidney Goldstein and business partner Ralph Hoagland in Lowell, Massachusetts. 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In contrast, Germany has among the highest CVD mortality cases in Western Europe, which is most likely due to its highest prevalence rating in comparison with other highly developed countries (Roth et al., 2015). However, in the UK, according to Heart UK (2015), it is estimated that about 1 million men and nearlyRead MoreEmployee Motivation – a Short Case Study1198 Words   |  5 PagesEmployee Motivation – A Short Case Study I joined CVS Caremark project at TCS-Noida in November after a successful stint at Aviva in TCS-Bangalore, where I had worked as a trainee. I had always wanted to go back to my hometown and live with my parents and when I got a transfer to Delhi I didn’t waste a single moment in saying yes to the new project and heading towards Delhi. Many of my friends were also moving out from Bangalore at the same time which only made my decision easier. I felt that Caremark