International advertising campaign Research Paper - 1

International advertising campaign - Research Paper Example the company has created in the minds of its target clients the idea that the Cisco-offered internet utilities and services are capable of transforming the way individuals work, learn, play and live, and the Cisco Networking Academy (CNA) Program is spearheading this great transforming. Since 1984 when it was founded, the company has overwhelmingly dominated the network equipment world making a number of network administrators to attest to the idea that they never see any burden channeling intensive funds to acquire Cisco products and services. Indeed, the overall cost of Cisco-produced routers and switches surpasses the prices issued by a number of the competitor firms, but this has steel left businesses perceive the Cisco tools as the way to go for safe and efficient network practices. The company has also been credited for producing reliable products that target a wider range of global customers (Wylie 33). As a way to evade the high rates associated with Cisco networking products, some consumers have often tried exploring products from competitor firms, but they have always ended up settling for Cisco tools. The organization also employs a strategic approach to marketing adventures as a way to increase revenue. This has been realized through an active research unit that pursues custom research on the prevailing market trends then uses the findings to advise the company on best approaches to design adverts. Some areas of focus during research adventures include brand positioning, buying behaviors, price elasticity and advertising among others. The organization also uses business intelligence tools like database analysis and reporting tools. These tools provide benefits like offering insights plus directions ahead of market planning and execution and delivering incremental values obtained from data-generated models that are applied to different marketing programs. The company advertises its products through Cisco mConcierge program. At the most basic level, the